우리에겐 "기술수용주기모델" 로 번역되어 알려진
The Technology Adoption Life-cycle (TALC) 은 무어가 그의 책
Crossing the Chasm (1991) 에서 처음으로 소개한 그래프입니다.
- Innovators (I) : The enthusiasts who like technology for its own sake.
- Early Adopters (EA) : Those who have the vision to adopt an emerging technology to an opportunity that is important to them.
- The Chasm (C) : Time gap in technology adoption, which is between the early adoptors and the pragmatists.
- Pragmatists (P) Early Majority : Early majority pragmatists are the solid citizens who do not like to take the risks of pioneering, but are ready to see the advantages of tested technologies. They are the begining of a mass market.
- Pragmatists (P) Late Majority : Late majority pragmatists, who represent about one-third of available customers, disklike discontinuous innovations and believe in tradition rather than progress. They buy high-technology products reluctantly and do not expect to like them.
- Traditionalists (T) : Traditionalists (laggards) do not engage with high technology products - except to block them. They perform the valuable service of pointing out regularly the discrepancies between the day-to-day reality of the product and the claims made for it.
2004-11-08 05:39
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